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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

ISBN: 9783319124230
Publisher: Springer
Edition: 2015
Publication Date: 2014-11-25
Number of pages: 248
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$124.97

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

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