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Basic Marketing Research (3rd Edition)

Basic Marketing Research (3rd Edition)

ISBN: 9780136037903
Publisher: Prentice Hall
Edition: 3
Publication Date: 2008-09-12
Number of pages: 672
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$20.99 $220.40

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
  A useful reference for marketing professionals who need to increase their market research skills.

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