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Bazaar of Opportunities for New Business Development: Bridging Networked Innovation, Intellectual Property and Business (Series on Technology Mana
Publisher: Imperial College Press
Edition: Series on Technology Management
Publication Date: 2012-12-21
Number of pages: 236
Bazaar of Opportunities has a multidisciplinary approach to the subject, bringing innovation, business, legal and network management perspectives together. The findings are based on state-of-the-art practices of innovative firms in Europe, empirical data collected through interviews and case studies. Through this multidisciplinary approach and the empirical findings, the reader may gain insight on how to be successful in open and networked innovation.
Readership: Business and R&D managers, IP managers, legal counsels, and business and innovation management researchers.