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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

ISBN: 9781137410399
Publisher: Palgrave Macmillan
Edition: 2014
Publication Date: 2015-01-27
Number of pages: 240
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$19.34

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

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