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Brand Storming: Managing Brands in the Era of Complexity

Brand Storming: Managing Brands in the Era of Complexity

ISBN: 9780230222434
Publisher: Palgrave Macmillan
Edition: 2009
Publication Date: 2008-12-12
Number of pages: 223
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$20.32 $70.00

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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