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Briefs for Building Better Brands: Tips, Parables and Insights for Market Leaders

Briefs for Building Better Brands: Tips, Parables and Insights for Market Leaders

ISBN: 9780974916903
Publisher: AGCD Brandspa Books
Publication Date: 2004-09-15
Number of pages: 152
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$25.70

Marketing successfully in today'ss commoditized marketplace takes delivering an experience of brand delight according to strategic and creative-guru Allan Gorman. Delight is just what you'sll find in this collection of insightful and inspiring--and sometimes witty--essays appropriate for business execs, marketing students and anyone interseted in creating and maintaining a brand that lasts.

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