Cart 0
But You Don't Look Gay...: 6 Steps in Creating a Successful LGBT Marketing Strategy

But You Don't Look Gay...: 6 Steps in Creating a Successful LGBT Marketing Strategy

ISBN: 9781490461793
Publisher: CreateSpace Independent Publishing Platform
Edition: 1
Publication Date: 2013-07-01
Number of pages: 126
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$25.94

The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. To be the most effective in your outreach efforts to the LGBT community you must be authentic and transparent in your approach. You must also have a plan for success. A solid targeted campaign requires a solid marketing plan to back it up. This book will not only teach you successful communications strategies for getting and keeping LGBT customers, but it will also show you the first steps you can take in creating a marketing plan designed for success. The stories, advice and guidance in this book stem from my own personal experience in working with the lesbian, gay, bisexual and transgender community. You may find different pathways to a success for you and that’s amazing. Consider sharing your success story with me at book@jenntgrace.com.

Customer Reviews


Share this Product


More from this collection