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Cases in Marketing Financial Services (Marketing Series: Student)

Cases in Marketing Financial Services (Marketing Series: Student)

ISBN: 9780750606615
Publisher: Butterworth-Heinemann
Publication Date: 1993-04-20
Number of pages: 306
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions.

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