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Publisher: The Chinese University Press
Publication Date: 2000-02-15
Number of pages: 516
Foreign businesses that hope to succeed in China need to be better informed of the challenges that China is faced with today. China was a centrally planned economy with few international ties only three decades ago. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today.
The book consists of four sections: the business environment; management issues; sales and marketing; international business.