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Compete Outside the Box: The Unconventional Way to Beat the Competition

Compete Outside the Box: The Unconventional Way to Beat the Competition

ISBN: 9780615590165
Publisher: Compete Outside the Box Press
Publication Date: 2012-02-05
Number of pages: 136
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Conformity and conventional thinking are frustrating and limit the potential of workers and organizations. They take many forms:
Bureaucracy & hierarchyPolitical correctness & fake nicenessPolitics, face time & useless meetings"Professional attire" & inflexible work schedulesConformity and conventional thinking impede innovation in both the public and private sectors. They prevent the creation of new products, services and ventures that better meet customer needs and could make the world a better place.

Unconventional leadership is the solution! Well-known unconventional leaders (Anna Wintour, Richard Branson, Mark Zuckerberg, etc.) are setting the example of how it can unleash creativity and flexibility (Southwest Airlines, Cirque du Soleil, Apple, etc.), and as a result they beat the competition repeatedly. Unconventional leadership is the key because it results in creating an unconventional culture based on:

Creativity,  Flexibility  &  Risk-taking

These three components are essential to innovation and winning in today's hyper-competitive global environment.
Attraction and retention of top talent > culture that is impossible to copy and is a competitive advantageLess managerial stress > positive work environment > more flexible and motivated workersMore innovation & competitive advantages > faster growth & industry leadershipLower costs, more sales > increasing profits
The ideas in this book are applicable to leaders of any organization that wants to innovate. They have helped thousands of people become better leaders and they can help you too. What are you waiting for? Give the book a try! 

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