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Confessions of a Direct Response Copywriter: An “Old School” Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cos

Confessions of a Direct Response Copywriter: An “Old School” Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cos

ISBN: 9781974391417
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2017-08-14
Number of pages: 260
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$28.94

An "Old School" Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cost 
Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 85 of his most popular columns, including: 
Unlock the gold mine hidden in your content. Page 41.Profit from John Steinbeck's "lost" writing secret. Page 37.7 rules for writing retail advertising that sells. Page 10.The 80/20 rule for freelance writing success. Page 127.Optimizing white papers for search engines. Page 75.The awful truth about cold calling. Page 56.A lesson in education from Good Will Hunting. Page 139.And more.

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