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Consumer Psychology: A Study Guide to Qualitative Research Methods

Consumer Psychology: A Study Guide to Qualitative Research Methods

ISBN: 9783847407720
Publisher: Barbara Budrich Publishers
Publication Date: 2016-02-15
Number of pages: 100
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$36.38

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

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