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Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart

Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart

ISBN: 9781565542563
Publisher: Pelican Publishing
Publication Date: 1997-09-30
Number of pages: 256
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$18.98

By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

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