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Cybercentrism and the New CyberGens, Second Edition

Cybercentrism and the New CyberGens, Second Edition

ISBN: 9781934269022
Publisher: University Readers
Edition: 2
Publication Date: 2007-06-01
Number of pages: 292
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Dr. Lansing A. Gordon¿s Cybercentrism and the New CyberGens takes a fresh new look at the changing business world and the role that marketing must play to keep up with rapid increases in technology. The store front model of business is growing ever more obsolete as successive waves of tech-savvy customers flood the global marketplace. Gordon¿s book discusses the necessity of understanding the new cyber-savvy market and the importance of branding as a trans-cultural means of product identification in the world economy. Dr. Gordon notes that the generation of tomorrow will already have been so inundated with internet advertisement that they will be resistant to such approaches. He highlights the business philosophies and practices that will best keep industry up with the social norms of the consumer. Cybercentrism and the New CyberGens keeps students up to date with the most cutting edge marketing research and practices and prepares them for the business realities of the future. With decades of experience working as an advertising copywriter, radio/television producer, and Silicon Valley marketing analyst, Dr. Gordon relies on practical industry experience to create a marketing textbook fit for the modern era. Gordon¿s straight forward writing style and humorous metaphors make advanced concepts easily accessible, and the text is enriched visually by Gordon¿s own vibrant artwork.

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