Shop by Collection
Dictionary of Business (The Economist Series)
Publisher: Economist Books
Publication Date: 2003-02-20
Number of pages: 464
This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.