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Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures (Business)
Publisher: Berrett-Koehler Publishers
Publication Date: 2008-02-01
Number of pages: 224
Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.