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Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures (Business)

Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures (Business)

ISBN: 9781576754955
Publisher: Berrett-Koehler Publishers
Edition: 2
Publication Date: 2008-02-01
Number of pages: 224
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$18.98 $22.95

Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them.

Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.

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