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Essential Marketing Concepts and Frameworks, 3rd Edition

Essential Marketing Concepts and Frameworks, 3rd Edition

ISBN: 9780979003936
Publisher: Brightstar Media, Inc.
Edition: 3
Publication Date: 2008-05-08
Number of pages: 88
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

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