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Events Management: An International Approach

Events Management: An International Approach

ISBN: 9780857022417
Publisher: SAGE Publications Ltd
Edition: 1
Publication Date: 2012-04-05
Number of pages: 376
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$33.04 $164.00

Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.

 

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