Cart 0
From Assets to Profits: Competing for IP Value and Return

From Assets to Profits: Competing for IP Value and Return

ISBN: 9780470225387
Publisher: Wiley
Edition: 2
Publication Date: 2008-10-20
Number of pages: 320
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$39.93

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Customer Reviews


Share this Product


More from this collection