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Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers (Studies in Economics and Business Administration)

Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers (Studies in Economics and Business Administration)

ISBN: 9780807868614
Publisher: The University of North Carolina Press
Edition: New edition
Publication Date: 2011-10-01
Number of pages: 240
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$64.36

The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.

Originally published in 1957.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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