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Harnessing Place Branding through Cultural Entrepreneurship

Harnessing Place Branding through Cultural Entrepreneurship

ISBN: 9781137465153
Publisher: Palgrave Macmillan
Edition: 2015
Publication Date: 2014-12-15
Number of pages: 292
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

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