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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

ISBN: 9780230220928
Publisher: Palgrave Macmillan
Edition: 2009
Publication Date: 2008-12-15
Number of pages: 202
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$79.98

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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