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How to Write a Marketing Plan (Creating Success)

How to Write a Marketing Plan (Creating Success)

ISBN: 9780749475710
Publisher: Kogan Page
Edition: 5
Publication Date: 2016-09-28
Number of pages: 192
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.

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