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How To Write An Inspired Creative Brief

How To Write An Inspired Creative Brief

ISBN: 9781440158278
Publisher: iUniverse
Edition: 59255th
Publication Date: 2009-08-26
Number of pages: 112
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career."

-Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles

"Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration."

-Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

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