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Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth

Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth

ISBN: 9781137498649
Publisher: Palgrave Pivot
Edition: 2014
Publication Date: 2014-12-10
Number of pages: 195
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$92.49

A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

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