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Inside the Indian Business Mind: A Tactical Guide for Managers

Inside the Indian Business Mind: A Tactical Guide for Managers

ISBN: 9780313378294
Publisher: Praeger
Edition: 1
Publication Date: 2010-09-16
Number of pages: 180
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$17.99 $64.00

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.


• Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful

• Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization

• Easy-to-understand descriptions of Indian customs

• Dozens of real-world cases that illustrate how each cultural ingredient works

• An appendix covering cultural details specific to the major regions and cities with industries relative to American business interests

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