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Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability

Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability

ISBN: 9780814403334
Publisher: AMACOM
Publication Date: 1997-04-17
Number of pages: 336
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$18.98 $69.95

This text features a proactive and personal approach that creates mutually beneficial customer relationships. Advice is given on how to select appropriate clients for the IAM system, how to hire and train an account management team, and how to conduct workshops to discover the needs of customers.

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