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International Marketing and Purchasing of Industrial Goods: An Interaction Approach

International Marketing and Purchasing of Industrial Goods: An Interaction Approach

ISBN: 9780471279877
Publisher: Wiley
Edition: 1
Publication Date: 1982-01-21
Number of pages: 416
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$84.41

Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.

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